About
The Full Story
IntelMetrika was founded by Dr. Luiz Araújo after nearly two decades of experience delivering data, analytics, and AI solutions for organizations including Huawei, Banco do Nordeste, Pipeline Media, and leading universities in the United Kingdom.
Throughout his career, Luiz has designed enterprise data warehouses, led ETL and analytics teams, developed machine learning models for anomaly detection and decision support, and built AI agents and LLM-powered solutions for legal, healthcare, and media applications.
Today, IntelMetrika helps organizations transform data into business value through Data Engineering, Business Intelligence, Machine Learning, AI Agents, and custom software solutions.
About Me.
Hello, I'm Dr. Luiz Araújo, founder of IntelMetrika.
I am a Data Scientist, AI Engineer, and Software Developer with more than 18 years of experience helping organizations solve complex business problems through data, analytics, and artificial intelligence. Throughout my career, I have worked with organizations ranging from large financial institutions and global technology companies to media organizations and research institutions.
My professional journey spans software development, data engineering, business intelligence, machine learning, and, more recently, AI agents and Large Language Models. I have led the design of enterprise data warehouses, developed large-scale ETL pipelines, built predictive analytics and anomaly detection systems, and created AI-powered solutions for legal, healthcare, and media applications.
Before founding IntelMetrika, I held leadership and specialist positions at organizations including Sber, Huawei, Banco do Nordeste, and Pipeline Media. These experiences allowed me to work on projects involving fraud detection, legal document analysis, decision-support systems, distributed optimization, content generation, and intelligent automation.
While my primary focus has always been industry impact, I also served as a Lecturer at the University of Lincoln (UK) and Assistant Professor at Innopolis University, teaching Data Engineering, Databases, Business Analytics, Software Engineering, and Artificial Intelligence.
Education
2014–2019
Ph.D. in Computer Science
University of Nottingham, United Kingdom
Conducted research in Artificial Intelligence, Machine Learning, Optimization, and Decision Support Systems. Developed novel approaches combining machine learning and optimization for complex industrial problems, resulting in multiple peer-reviewed publications and international conference presentations.
2008–2011
M.Sc. in Applied Computer Science and Artificial Intelligence
University of Fortaleza, Brazil
Specialized in Artificial Intelligence, Mathematical Optimization, and Metaheuristics. Research focused on solving large-scale logistics and container loading problems using hybrid optimization techniques combining genetic algorithms and mathematical programming.
2000–2005
B.Sc. in Computer Science
Federal University of Ceará, Brazil
Built a strong foundation in software engineering, algorithms, databases, computer networks, and systems development. During this period, began professional work as a software developer, laying the foundation for a career spanning data engineering, analytics, and artificial intelligence.
Let’s Work Together
Get in touch so we can start working together.
